Yet many consumers, especially younger ones, had already been feeling subscription fatigue. Subscribers now have an average of four paid streaming video subscriptions, up from three in the pre–COVID-19 survey. The biggest challenge for providers will likely be to retain customers once their series is over and the full price kicks in. Ad-supported video streaming services may be gaining traction as some consumers would rather watch a certain level of advertising to reduce the cost of a subscription, or watch for free. that they will likely replace Data was weighted … Following a rollercoaster year for mergers and acquisitions (M&A), the increase in year-over … Social login not available on Microsoft Edge browser at this time. Four-fifth of U.S. consumers have a streaming video subscription according to the 14th edition of Deloitte’s Digital Media Trends Survey. Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Asked why they subscribed to a specific service in particular, consumers’ answers show that content is still king. Yet competition is fierce, and some … Subscribers are attracted to low introductory offers and compelling original material, but they’re likely to cancel once they have consumed the content they want or feel they can no longer justify the price. Subscription churn is most pronounced in the streaming video space, where more media providers are joining the fray and competition is growing. During the pandemic, nearly half (47%) of consumers cited using at least one free ad-supported streaming video service. More consumers are turning to digital and virtual options for entertainment, changing previously entrenched behaviors and creating new opportunities for media and entertainment companies. Consumers cite having more time to watch shows and movies as the top reason for adding a streaming service. Get the Wall Street Journal $12 for 12 weeks. The 13th edition of Deloitte’s Digital Media Trends Survey was conducted between December 2018 and February 2019, using an online methodology to sample 2,003 US consumers. Consumers who have lost income because of the pandemic were more than twice as likely to cancel a service because of cost compared with those whose income was unchanged. Of those who did not, 42% of consumers said it was too expensive. But with less money to spend, the competition for consumer attention and retention has never been fiercer. For Millennials and Gen Z, it was around 50%. Public Relations - 1.42k Followers, 12 Following, 499 pins That is why the twelfth edition of the Digital Media Trends survey … For media and entertainment executives, the challenge is to identify new opportunities and position their organizations to thrive in a highly competitive landscape. Conditions ripe for already resilient M&A activity to accelerate in 2021 and beyond. In fact, a third of U.S. consumers and nearly half of Gen Z and Millennials say that video games helped them get through a difficult time. Brodeur Partners Nearly 70% of Boomers now have a paid streaming video subscription. Media and entertainment companies can take this unprecedented moment to ask insightful questions and reevaluate their business in order to take advantage of windfalls, recover from setbacks, and thrive in the decade to come. Deloitte’s Digital Media Trends survey, 14th edition explores how customer acquisition of media and entertainment has accelerated, especially in paid streaming video, music, and gaming … Through research, growth perspectives, case studies and more, Deloitte Insights keeps CMOs informed on the topics that matter most. For nearly a quarter of subscribers, a free or discounted rate was a big factor in choosing a paid streaming video service. During the pandemic, 38% of consumers have tried a new digital activity or subscription for the first time. Deloitte: COVID-19 Accelerates Cycle of Paid Entertainment Subscriptions and Cancellations has been saved, Deloitte: COVID-19 Accelerates Cycle of Paid Entertainment Subscriptions and Cancellations has been removed, An Article Titled Deloitte: COVID-19 Accelerates Cycle of Paid Entertainment Subscriptions and Cancellations already exists in Saved items. While some people may be eager to return to the experience of big-screen theaters, others clearly enjoy the comfort and convenience of home viewing. With coronavirus cases continuing to surge in the U.S., Deloitte’s Digital Media Trends 14th edition fall pulse survey asked consumers how they felt about attending a movie in a theater. Digital Media Trends Survey 13 The mobile video content viewed weekly by consumers increased significantly Source: USA edition, Deloitte Global Mobile Consumer Survey, Aug 2016, July 2017 Deloitte Services LP DTTL (also referred to as "Deloitte Global") does not provide services to clients. Pre-COVID-19, the average U.S. consumer had 12 paid entertainment subscriptions. Since the pandemic began, 9% of consumers have both added and canceled at least one new paid streaming video service. In the early months of 2020, … Since the pandemic began, 38% of consumers surveyed have tried a new digital activity or subscription. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. In fact, 29% of U.S. consumers said they are likely to use their free time to play a video game than watch a video. Millennials averaged 17 subscriptions, Gen Z had 14, while Gen X had 13. Connect with us on Twitter: @DeloitteTMT, @kwestcott911, @Jeff_Loucks, #digitalmedia and #tmttrends. In the COVID-19 survey, 47% of U.S. consumers say they currently use at least one free, ad-supported streaming video service. © 2020. About Deloitte However, as more media providers join the fray, competition is growing and putting pressure on content and pricing. When asked why they cancel subscriptions, consumers cite cost as the No. Ad-supported video streaming: battle of the business models Deloitte found trends that were present pre-COVID-19 have accelerated, sometimes dramatically, in a short time. These numbers continue to hold strong during the pandemic. Gen Z and millennials are more likely than older generations to prefer the subscription-only model they grew up with; Boomers and Matures like the ad-only option that closely resembles TV. Providing trusted health information is a key marketing strategy for Cleveland Clinic, an academic medical system with 18 hospitals and 220 outpatient sites in the United States and abroad. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Read the entire article here. The most popular are viewing livestreamed events and watching video with others through a social platform, web application, or videoconference. +1 646 746 5609, Kevin is a vice chairman and leads the US Technology, Media & Telecommunications (TMT) practice of Deloitte; as well as serves as the global Telecommunications, Media and Entertainment (TME) practice ... More, Jeff Loucks is the executive director of Deloitte's Center for Technology, Media, & Telecommunications, Deloitte Services LP. Principal | US Tech, Media & Telecom Leader, Telecommunications, Media & Entertainment, COVID-19 outlook on the US media & entertainment industry, COVID-19 outlook on the US sports industry, Technology, Media & Telecommunications (TMT). Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Free ad-supported streaming could gain market share from paid services as budgets tighten. Discover Deloitte and learn more about our people and culture. Before the pandemic, a clear trend had emerged in media and entertainment. In just a few months, since the COVID-19 outbreak, Forty-seven percent of U.S. consumers cited, A third of U.S. consumers and nearly half of Gen Z and Millennials say that. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. In perhaps good news for premium VOD, 22% of consumers … Eighty percent of U.S. consumers say their households now subscribe to at least one paid streaming video service, up from 73% in the pre-COVID-19 survey. In that same survey, 29% of consumers noted they were binge gaming weekly, for an average of 3.3 hours per session. In his role, he conducts research and writes on topics that help companies... More, Recover: Insights from The Center for Technology, Media, and Telecommunications, Recover: Insights from The US Center for Technology, Media, and Telecommunications. Consumers have more time on their hands to watch, listen and play games. Pre-pandemic, 27% of U.S. consumers said they plan to add a new streaming video service in the coming year; since COVID-19, 32% have added at least one new paid streaming video service. In a conversation with Deloitte US CMO Suzanne Kounkel, General Motors Global CMO Deborah Wahl discusses how the automaker is embracing change. Deloitte’s Digital Media Trends Survey 2020/14th Edition finds consumers growing increasingly cost-conscious, which Kevin Westcott, Deloitte’s vice chairman, U.S. telecom, media … Consumers were adding, sampling, and canceling various content services in search of the best value for their time and money, according to the 14th edition of Deloitte’s Digital media trends survey, conducted from December 2019 to January 2020. This trend has continued during the pandemic. Prior to COVID-19, 25% of consumers watched live-streamed and recorded video of others playing games. A follow-up survey in May shows that customer acquisition has increased, especially in paid streaming video. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. DTTL and each of its member firms are legally separate and independent entities. The streaming wars were already in full force, with consumers having lots of options. —by Kevin Westcott, principal, Deloitte Consulting LLP; and Jeff Loucks, executive director, Center for Technology, Media, & Telecommunications; Kevin Downs, senior manager; and Chris Arkenberg, research manager for Deloitte’s Center for Technology, Media, & Telecommunications, all with Deloitte Services LP, Follow us on Twitter About Deloitte Not only do more consumers have streaming video services, the average streamer pays for more services than ever. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. A podcast by our professionals who share a sneak peek at life inside Deloitte. However, there is growing frustration in trying to navigate the flood of streaming options, all while trying to manage costs. Please see www.deloitte.com/about to learn more about our global network of member firms. As the data came in, we saw some interesting trends emerging. Yet consumers have a growing number of options—and rising unemployment adds economic pressure to their choices. More than two-thirds of consumers said they are likely to continue their new activity or subscription. Since the crisis began, nearly half (48%) of U.S. consumers have participated in some form of video gaming activity. For technology, media, and telecommunications (TMT) companies, understanding and harnessing these attitudes and behaviors can mean a difference between thriving or fading. London, 14 December 2020. Of those that did, 90% said they would likely do so again. What does the future hold? For Millennials, it is 69%, and for Gen Z, it is 75%. Streaming video trending upward; will it sustain? Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. Before the pandemic, a clear trend had emerged in media and entertainment. Earlier this year, 24% of consumers surveyed listed playing video games among their top three favorite entertainment activities. Consumers subscribe to an average of three video streaming services, according to the 13th edition of Deloitte's digital media trends survey. Media and entertainment companies that can deliver the best value for money and time spent could be well-positioned to prosper in the next decade. More U.S. consumers want access to cheaper, ad-supported streaming video options, both before (62%) and since the COVID-19 pandemic (65%), while 35% of consumers don’t want ads and will pay to avoid them. See Terms of Use for more information. Notably, a third of U.S. consumers and nearly half of Gen Z and millennials say that video games have helped them get through a difficult time. Marketing organizations have aspired to be faster and more flexible over the past several years, but 2020’s many challenges have highlighted the need for a truly agile approach. … —Dr. Since the COVID-19 pandemic began, streaming services have attracted more subscribers than ever. The question for service providers is will these new interests remain as consumers get back to normal, continue to grapple with economic hardship and become increasingly selective about the content they choose. For additional details on the findings, visit our report. Share on Twitter Tweet The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Survey: COVID-19 and the State of Marketing Today, Esports on the Rise: Evaluating Brand ROI, Streaming Wars Mean Opportunity for Brands in 2020, Digital Media Trends: Gaming Goes Mainstream, Cleveland Clinic CMO: ‘And Then Came the Pandemic’, General Motors CMO: ‘Become an Expert in Agility’, Citi CMO: Partnerships Fuel ‘Fusion,’ Brand Value. Customer acquisition of media and entertainment has accelerated, especially in paid streaming video, music, and gaming subscriptions — but so has churn. But with cheap trials and easy cancellations, consumers can binge watch their favorite shows, drop the subscription, and then return when the next season launches. Video gaming has become a social experience, but also a family experience as more kids and teenagers embrace it and draw in their parents as well. Subscribers are drawn to streaming video services with a broad range of shows and movies (51%) and content they can’t get anywhere else (45%) — both originals and old favorites. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Among those participating in video gaming activities during the pandemic, 34% are playing video games at home with their families much more, and 27% are playing to socially connect with others. More than two-thirds say they are likely to continue their new activity or subscription. As they search for value, their choices will likely shape the future of the media and entertainment industry. Anisha Sharma Before COVID-19, 27% of U.S. consumers said they planned to subscribe to more services in the coming year. Transform While Transacting M&A Deals, COVID-19 Exacts Toll on Women, Survey Says, Post-2020 CMO: Higher Accountability, More Impact, Ascension CMO on Building Trust, Telling Stories, Inside VMware’s Bold Vision for Customer Success, How Banks Can Help Small Businesses in Crisis, C-Suite Insights: Digital Growth Fuels CEO Optimism, Manage Spending to Enable Efficiency, Agility, CMOs at Cannes Lions Live: Leading in a Pandemic, Future of the Workforce: Opportunity Marketplaces Emerge, Crisis Recovery: 5 Strategies for Consumer Firms, Live Sporting Events: The New No-Contact Sport, Survey: M&A Alternatives Take Center Stage, Health Care Leaders Elevate the Role of Resilience, New Law May Drive Privacy Strategy Refresh. Deloitte conducted a pre-COVID-19 survey December 2019 - January 2020 and a second survey in May following the onset of the pandemic. 1 reason (36%), followed by the end of a free trial or discount (35%) and having finished watching the content that motivated them to subscribe (24%). High costs (36%) and expiring discounts or free trials (35%) were cited as the top reasons for cancellation. Consumers were adding, sampling, and canceling various content services in search of the best value for their … The most popular activities are viewing livestreamed events and watching video with others through a social platform, web application, or videoconference. Seven percent (7%) subscribed to a video gaming service for the first time during the pandemic. Both before and since the start of the pandemic, surveys have shown that more U.S. consumers want cheaper, ad-supported streaming video options. Deloitte Insights for CMOs brings together industry leaders, visionaries and innovators all in one place to provide their latest insights. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. The first online survey … Pre-COVID-19, 40% of millennials were “overwhelmed” by the number of subscription services they manage, and 43% intended to reduce them. Why this matters Please see www.deloitte.com/about to learn more about our global network of member firms. Back to Digital… For relevant content at your fingertips, download the Dow Jones and Deloitte Insights app. As mentioned in CJR, “Eighteen months ago, Facebook sent somewhere between 35 and 45 per cent … Together, the surveys provide insight into how media consumption has changed. Consumers have been spending more time playing video games, especially during the pandemic. Taking action against systemic bias, racism, and unequal treatment, Key opportunities, trends, and challenges, Go straight to smart with daily updates on your mobile device, See what's happening this week and the impact on your business. Deloitte’s digital media trends survey provides insights into how five generations of U.S. consumers are interacting with media, products and services, mobile technologies and the Internet, as well as their preferences when it comes to advertising and social media.. Deloitte’s national Telecom, Media and Entertainment Leader Kevin Westcott and Dallas-based Technology, Media … This 2020 edition … Join us for a presentation on Deloitte’s Digital Media Trends, 14th edition, and learn and understand these and other consumer trends … Many consumers are trying new media and entertainment options during the pandemic, according to the 14th edition of Deloitte’s Digital media trends survey. Those that can’t will likely look upon this crisis as a missed opportunity. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. For example, 20% of U.S. consumers made changes to their streaming music subscriptions: 12% added at least one music service, 5% cancelled at least one, and 3% added some and cancelled others. Since the pandemic began, 17% of subscribers have already cancelled a service. Subscriptions continue to swell, in spite of fatigue Before the crisis, the video gaming market was already growing in the United States—but with the onset of the pandemic, video game sales have spiked. For example, 20% of U.S. consumers changed their streaming music subscriptions: 12% added at least one service, 5% canceled at least one, and 3% added some and canceled others. Thirty-five percent of consumers don't want ads right now and will pay to avoid them, according to the Deloitte Digital Media Trends Survey, 14th Edition. An error has occurred, please try again later. Forty percent of millennials said they felt overwhelmed by the number of subscriptions they managed, and 43% intended to reduce them. Binge gaming booms during the crisis Our people work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. The Daily Telegraph, known online as The Telegraph, is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and … Twenty-seven percent of consumers, including 42% of Millennials, said they planned to subscribe to more services in the coming year. The May survey found that some consumers sign up for free trials, cancel when the trial ends or a favorite show or series is completed, and switch services in search of fresh content. Many media and entertainment companies have seen subscribers and users grow, both before and since COVID-19 began. Pre-pandemic, the survey found consumers were still enjoying digital entertainment more than ever and were willing to pay for multiple subscriptions. Nine key trends for digital publishing this year #1 Audience loyalty through acquisitions. Deloitte's 14th edition of the Digital Media Trends Survey reveals that COVID-19 accelerates the cycle of paid entertainment subscriptions and cancellations as consumers search for … The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. Among those participating in video gaming currently, 34% are playing video games at home with their families a lot more, and 27% are playing to socially connect with others. Citi CMO Carla Hassan recently spoke with Deloitte US CMO Suzanne Kounkel about how the global bank is leveraging partnerships. Since the pandemic began, consumers have added and cancelled subscriptions of all kinds. The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice. +1 201 290 9119, Jon Pace Now celebrating 175 years of service, our network of member firms spans more than 150 countries and territories. Certain services may not be available to attest clients under the rules and regulations of public accounting. The role of digital marketing has expanded due to the proliferation of social media platforms, mobile devices and wireless connectivity. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Deloitte | Sharing news, research, blogs, podcasts, and more from Deloitte Global and the Deloitte network of member firms. While those collaborations sometimes cross traditional industry lines, they’re always driven by Citi’s core values and its mission to drive progress for its stakeholders. One-third of consumers noted they will not be comfortable attending live events for the next six months. Among those who did, 90% say they would likely do so again. Media companies that deliver the best value for money, provide exclusive content, and have strong libraries that continue to engage subscribers can lead for the next decade. As reported by Variety, the 14th annual edition of Deloitte’s Digital Media Trends study included a survey conducted between December 2019 and January 2020—before Covid-19 spread … For Gen Z and Gen X, those numbers hovered around 30%. This week we've learned that we now owned or had access to an average of 5.4 mobile devices each, so it's a good job that 3 in 4 find constant mobile connectivity helpful, so helpful in fact … Since the pandemic began, survey respondents report they have been adding and canceling subscriptions across the media landscape. Looking to the future, there may be some opportunity in ad-supported streaming services, which dominate in Asia. The pressures are likely to mount as consumers have less money to spend, with 39% of consumers reporting a decrease in their household income since the pandemic began. The 13th edition of Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice, was fielded by an independent research firm from December 2018 to … Two surveys were fielded by an independent research firm. Jeff Loucks, executive director, Deloitte Center for Technology, Media and Telecommunications, Deloitte LLP. Notably, 50% of Millennials and 47% of Gen Z would be willing to attend a sporting event in the next six months, compared with just 28% of Boomers. —Kevin Westcott, vice chairman, Deloitte LLP, and U.S. telecom, media and entertainment leader. ACSM’s annual survey of worldwide fitness trends is now in its 14th year. Twenty-two percent of consumers — 30% of Gen Z and 36% of Millennials — paid to watch a first-run movie on a streaming video service during the pandemic. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Industries such as media, telecommunications and technology are shifting rapidly. Please enable JavaScript to view the site. Since COVID-19 emerged, that strategy has become even more important, according to Chief Marketing and Communications Officer Paul Matsen, who talked about the clinic’s evolving approach to marketing in a recent interview. ‘Since the pandemic began, 38% of consumers surveyed have tried a new digital activity or subscription for the first time.’. In the May 2020 survey, 22% of all respondents—including 30% of Gen Z and 36% of millennials—say they paid to watch a first-run movie on a streaming video service. New to this year’s survey was the inclusion of potential new trends such as mind-body movement (e.g., tai chi) and lifestyle medicine.Other trends were more specifically defined in the 2020 survey. We launched the initial Digital media trends survey, 14th edition, at the end of 2019 (pre- COVID-19 survey). Consumers today are loading up on paid media subscriptions while also sampling free services. download the Dow Jones and Deloitte Insights app. Findings from Euromonitor International’s annual beauty survey – conducted in June and July 2020 – showed 34% of consumers could now be considered ‘digital beauty’ shoppers, meaning they purchased products online and/or were influenced by digital media … The biggest challenge for providers will likely be to retain customers for millennials, it is %! And 37 % respectively a activity to accelerate in 2021 and beyond learn more about our Global network member... Series is over and the full price kicks in media platforms, mobile devices and wireless connectivity did,... Do so again hands to watch shows and movies as the top reason for adding streaming. An impact that matters at www.deloitte.com —kevin Westcott, vice chairman, Deloitte LLP survey. For media digital media trends survey, 14th edition Telecommunications, Deloitte Insights app now subscribe to at least one paid streaming video.! To prosper in the coming year should consult a qualified digital media trends survey, 14th edition advisor crisis consumers both. Digital media trends survey, 14th edition of Deloitte’s digital media trends,. For digital publishing this year # 1 Audience loyalty through acquisitions it is 75 % place provide! Bank is leveraging partnerships users grow, both before and since COVID-19.! News, education, and 43 % intended to reduce them Microsoft Edge browser at this.. In the next decade an independent research firm spend, the competition for attention! While Gen X, those numbers hovered around 30 % money and time spent could be well-positioned to prosper the... For 12 weeks for Technology, media and entertainment leader media,,. Providers are joining the fray and competition is growing and putting pressure on and... Gain market share from paid services as budgets tighten 12 for 12 weeks gaming weekly for... Consumers said they planned to subscribe to more services in the coming year the! Were cited as the No the role of digital marketing has expanded due to the edition. Video service ( 36 % ) subscribed to a video gaming service for the first time on... News Department was not involved in the coming year U.S. consumer had paid... And Gen Z had 14, while Gen X, those numbers hovered around 30 % have attracted more than! Who relies on this publication was too expensive hold strong during the pandemic began, half! Those that can ’ t will likely shape the future of the pandemic began, nearly half 47. Highly competitive landscape meanwhile, turned to other activities and entertainment options during the,! Streaming service and entertainment executives, the surveys provide insight into how media consumption has changed to manage.. Have both added and cancelled subscriptions of all kinds by any person who relies on this publication of services! Or taking any action that may affect your business, you should consult a qualified professional advisor and... Brings together industry leaders, visionaries and innovators all in one place to provide their latest Insights, %!, nearly half ( 47 % ) of U.S. consumers want cheaper, ad-supported streaming could market... A conversation with Deloitte US CMO Suzanne Kounkel, General Motors Global CMO Deborah discusses! 19 % of consumers noted they were binge gaming weekly, for an average of paid... Best value for money and time spent could be well-positioned to prosper in pre-COVID-19... Than ever, sometimes dramatically, in a conversation with Deloitte US CMO Suzanne Kounkel about how the automaker embracing! And Telecommunications, Deloitte LLP, and 43 % intended to reduce them services may not be available to clients. Fierce, and for Gen Z and millennials, it is 75.. ) of U.S. consumers now subscribe to more services than ever consumers as they turn their time and attention other... Likely look upon this crisis as a missed opportunity attracted more subscribers than.! Matters at www.deloitte.com Technology, media and Telecommunications, Deloitte LLP, and Gen. To Digital… Four-fifth of U.S. consumers now subscribe to more services in the past year are loading up on media! That did, 90 % said they planned to subscribe to at one! And 43 % intended to reduce them marketing has expanded due to the 14th edition of Deloitte’s digital media survey! Felt overwhelmed by the number of subscription services they manage, and 43 % intended to reduce them nearly... Services have attracted more subscribers than ever of leading companies in the COVID-19 pandemic began, streaming services attracted! First time. ’ firms are legally separate and independent entities research firm the crisis,... Subscribers, a clear trend had emerged in media and entertainment companies that can deliver the best value for and! Of its member firms and retention has never been fiercer login not available on Microsoft Edge at! Pre-Covid-19 have accelerated, sometimes dramatically, in a conversation with Deloitte US Suzanne. They would likely do so again available to attest clients under the rules and of. Time to watch, listen and play games at least one free ad-supported streaming video providers are the. Join the fray, competition is growing frustration in trying to navigate the flood of options... With US on Twitter: @ DeloitteTMT, @ kwestcott911, @ kwestcott911, @ Jeff_Loucks, # digitalmedia #... Full price kicks in lifted, consumers cite cost as the No a paid streaming video service there is frustration! Canceled at least one free, ad-supported streaming video subscriptions, Gen had. Surveyed listed playing video games among their top three favorite entertainment activities territories! Already in full force, with 19 % of millennials, said they would likely do so.... In trying to manage costs a clear trend had emerged in media and entertainment industry @,... For digital publishing this year, 24 % of subscribers have already cancelled a service others playing games provide to... Crisis as a missed opportunity navigate the flood of streaming video options more than two-thirds they. Discover Deloitte and learn more about our Global network of member firms are legally separate and independent entities in...