And they should be encouraged to talk about it online while tagging or mentioning the company and sharing interesting stories. For some, it’s a game changer. We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. Ads specialists can embrace automated strategies while still being in complete control. With access to VR and AR technology, brands are offering tours of facilities, taking users through creating products, and creating interactive 3D models so users can thoroughly examine products. This can consist of touchscreen-friendly navigation, streamlined navigation menus, less text-heavy content, and functions like collapsible menus. Digital marketing is constantly changing. You can increase visibility and organic traffic through SEO, and build a brand with your social media presence. Segmented populations – Marketing automation plays perfectly into personalized content for your customers based on common grouping. Tweet us your trends and predictions at @TheeDigital. Helps the customer make buying decisions. Product videos make customers feel more confident in what they’re buying, and they can offer a better sense of scale and specifications that text and pictures just can’t. Top 12 Big Trends in Digital Marketing in 2021. Creating and using buyer personas can help you craft content that directly appeals to each customer segment – increasing engagement and loyalty, and boosting sales and conversions for your business. AR is already being used by major companies like IKEA. Digital marketing trends in 2021 It is impossible to predict how the current pandemic will affect the future. Using the same kind of AI that’s found in voice search and smart assistants, chatbots use instant messaging to chat with visitors to your website. Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them. How much of your budget should go to influencer marketing and TikTok? This brings us to the next V – visceral. Voice search is undoubtedly rising in popularity. More small businesses are using marketing automation for things like: If you want to capture leads, nurture them, and convert them, marketing automation makes it easy to build an entire pipeline toward your goals, which is why it’s rapidly growing in popularity among small and medium businesses. For these reasons, we can expect to see brands who are most attune with their audiences and broader trends double down on content and marketing plans led by real, relatable ambassadors and influencers instead of getting involved in synthetic media. Intensive Analytics… Copyright © 2004 - 2020 TheeDigital - All rights reserved. Following widespread cuts to ad budgets earlier this year, a rebound is anticipated in 2021, with Zenith forecasting that ad spend will recover by 5.8% globally. This is a bit of an oversimplification, but all the things that make games engaging, addictive, and fun are now being used as marketing strategies for businesses to increase customer loyalty, brand awareness, and sales. Even if they’re all 5-star ratings, businesses with few reviews get fewer conversions than companies with 100+ reviews, even if a few of them aren’t great. There are many ways you can do this. However, the smartest brands will choose to keep agencies and professionals in the mix so as to not compromise on quality. At Smart Insights we're huge fans of using analytics and insight to drive … The digital marketing … You may remember when Facebook founder Mark Zuckerburg introduced Facebook’s new virtual reality platform Spaces to the world by virtually touring a hurricane-ravaged Puerto Rico. Request more info We only need a little information before … He pointed out that the COVID-19 pandemic has shown us that keyword research isn’t always helpful when the world is in … © 2020 Adweek - All Rights Reserved, Bracing for the Post-Third Party Cookie World, Outlook 2021: The Year Ahead in Marketing and Media, Report: WarnerMedia CEO Jason Kilar Held Meet-and-Greet With Top CNN Anchors Earlier This Month to Discuss Their Journalism, Possible CNN-Branded Streaming Service. Improving the user experience on mobile helps users navigate the website with greater ease and increases conversions. Less expensive than building an app and a website. You can use this same principle with contests for your online community – the audience is already there, they want to cheer for you, and they just need a small incentive and some hand waving to get excited and make noise. Video is no different. What marketing trends are you predicting? Brands and users can take their pick, and many have specific use cases and benefits to offer. Facebook; Prev Article. Read more articles by Christopher Lara. Using a native integration, they’ve made it easy to tag and shop products directly in your posts. In light of all the … After all, they’re already there, excited, and who doesn’t love free stuff? These platforms have taken note that people are using them to shop, and they’ve made it easier for merchants to sell via social media. Pinterest Teams Up With NAACP to Form Inclusion Advisory Council, Legendary 60 Minutes Producer Bob Anderson Retires, Facebook Gaming Details New Monetization Features for Creators, How to Use TikTok, Instagram and Facebook Insights, Rachel Berman, GM, Verywell Family, Fit, and Mind. Some examples are paying a local chef to post about using produce from your organic, urban farm, or sending your new sneakers to a basketball player to wear in pictures they post. check the verification status of your Google My Business listing, schedule a time with one of our Google listing experts, set up your business account for Instagram Shopping, virtually touring a hurricane-ravaged Puerto Rico. 2021 Digital Marketing Trends: Analysis and Predictions. Verified businesses are considered more trustworthy and reputable than unverified competitors. Digital Marketing Trends to Watch in 2021 The digital marketing landscape is endlessly shifting, so businesses must keep an eye on growing trends to ensure they can keep up in this dynamic industry. First, let’s look at the benefits: The key is to make sure you’re moderating any user-generated content. Digital marketing is made up of a lot of moving parts. There are trillions of searches on Google every year. 32) 5G Technology. Here are three online marketing trends that have been big over the past few years and will continue to be big in the digital marketing world. There are many factors to consider, including: Always remember to be honest and trustworthy when running a social media contest. From calls to action to the copy of a landing page, the content you use needs to be hyper-targeted to the exact customer you’re trying to reach, or it will go unnoticed. Think about the t-shirt cannon at a baseball game. For others, like YouTube’s CGP Grey, everything will go back to … Everyday, new technologies and social media platforms are created, making it essential for your business to stay up-to-date with the latest trends. But, like every other digital marketing trend, even continuing trends get updated. You’re offering value to your visitors while also learning more about them based on the data being inputted into your calculator. You can also use schema to enhance your content and provide details about your website’s trustworthiness and authority, like ratings and reviews. You can’t just set it and forget it and expect results – you still need to test everything, including testing automated bid strategies against each other. Examples of interactive marketing include: If you’ve got an e-commerce business, having a link to your shop in your bio or linking to a specific product in your Instagram Stories is great – especially if you’re a verified presence or have over 10,000 followers. This is what’s called a no-click search. Over the past few years, Instagram, Pinterest, and Facebook have all introduced ways for e-commerce stores to create shoppable posts. You have the answer you need, so you don’t need to click on an article. Take a look at your content, consider what kind of keywords you are focusing on, and what type of question or problem your content solves. Making your Instagram feed shoppable will also grant you shoppable Facebook posts. While any company can talk up their products or services, other consumers can provide real, unbiased reviews. Email newsletters to continue engagement and keep customers informed. If there’s no one to answer, set an away message that lets your customers know when you’ll get back to them and direct them to an alternate form of contact. However, in 2021, as more platforms emerge and we inch closer to critical mass, keep an eye on the biggest players to see how they cement their position in the ecosystem. Insights-driven marketing. Automated bidding isn’t anything new – Smart Bidding made its debut in 2016 – but most business owners aren’t aware of what it is or what it does. When you consider that one-third of the Instagram Stories with the highest amount of views come from businesses, it’s hard to ignore that Instagram Stories and Stories on other platforms are an effective form of digital marketing. Digital marketing, or internet marketing, is the use of online resources such as Facebook, Twitter, Search Engine Optimization (SEO), and email marketing to promote products and … These allow Google to use machine learning to analyze the tremendous amount of data it has on its users to adjust your bids in real-time. Here are three big industry predictions, based on all that went down this year and overall trends we’re already seeing. If your business isn’t already using video marketing, you should get … RankBrain makes this possible. Some brands may still be wary of losses as the second wave of the pandemic takes hold so we can expect to see big portions of these budgets go toward influencer marketing, where brands can get a lot of bang for their buck, compared to native ads on social media. Forecasting The 2021 Digital Marketing Landscape. it is spreading like a bush fire but in a good way. What do you think? To get the best possible results from a Google Ads campaign, Ads specialists analyze every piece of data and continuously tweak and adjust keywords, bids, and ad phrasing. Marketing automation can save you time and provide more personalized engagement. What platform will this run on, and how long will the contest last? User-generated content (UGC) doesn’t have to be complicated or intensive; it can simply be a user review on a product on your e-commerce site, a comment on a blog article, or a Q&A section where people can ask questions and get the answers they need. Editing tools and open-source software programs make it easy for anyone to run a creative campaign themselves, without oversight or advice from agencies. We’ve talked about marketing automation, email marketing, and video, so it’s certainly no surprise that content marketing isn’t going anywhere anytime soon. By utilizing social commerce, you’re reaching new customers, reducing the barriers to purchasing, and dramatically shortening the sales funnel. For online retailers, this is a great way to drive traffic to product pages. SEO Trends And Digital Marketing In 2020. In addition to high-quality content, RankBrain looks at shorter keyword phrases, how much time the average user spends on the site, and what kind of conversion rates the users have. Managing PPC can mean “jumping the line” on search engine result pages. Everyone loves free things, and most people are willing to give up a little bit of their time or personal details to get it from brands they trust and support. Facebook is another excellent source of online reviews, and you can use them to build a testimonials page on your website, while Yelp is suitable for restaurants, hotels, and recreational businesses. Let’s look at this example from Free People on Instagram: This photo is on their feed, and when you tap the photo, the dress name and price appear. Be sure to thoroughly research the rules in your state and enforce them for yourself, your team, and the influencer you’re working with so the audience is aware they are being marketed to, and no laws are broken. Think about the benefits of video marketing: Best of all, it offers one of the highest conversion rates of any form of marketing. Search for customer content your business is tagged in and repost it onto your Stories, Upload livestream video for people who didn’t see it live, Utilize polls, Q&As, and quizzes to engage viewers with your brand and encourage their involvement in your content, Create simple animations and short videos of your product or service in action. You just need to enter your email address, and within a few minutes, your gift arrives in your email, and a few days later you start getting personalized emails from the business. That’s all automated marketing. Online reviews can make or break your business’s ability to attract new customers or clients. Think about it. It is also important that your values align with those of the influencer so that your message and mission are appropriately communicated, and you can be confident that you’re both working together to reach the same goal. In order to get your content to stand out from the “noise,” you need an inbound marketing strategy that is personalized to your users. Streaming Video Ad Engagement Video will continue its … How Publishers Can Turn First-Party Data Into a Strategic Asset, TV’s Strong Halo Effect Will Enhance Digital Campaign Performance, Stop Data Crunching and Start Storytelling, Parenting Is Harder Than Ever and Here’s How Brands Can Help, By Rachel Berman, GM, Verywell Family, Fit, and Mind, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. When writing content, choose your keywords based on the questions people may ask when using Siri or Alexa. Video allows brands to connect with consumers on an emotional level. In addition to the pop-up text boxes that are becoming commonplace on websites, the AI that power chatbots can also collect additional data to learn more about customers and offer recommendations, answer questions, and create a unique, tailored experience to your customers. Get in touch by calling 919-341-8901 or scheduling a consultation. The benefits of verifying your business are: If you’re not sure about your listing, you can check the verification status of your Google My Business listing. Being the subject of a no-click search means you’re halfway there — people are interested in what you have to say. Social media responses – From scheduling posts weeks in advance to creating automated responses, you can maintain social media without spending all day on it. Suppose you were a realtor and added a mortgage calculator to your website. Every technology or platform has its moment until something else comes along. This simply means that when the website is being designed, it’s mapped out on the smallest screen first to deliver the best experience to mobile users while including features designed to improve mobile use. As a business owner, you don’t have time to email every new subscriber, chase down every abandoned cart, and block out time to post about sales and promotions on social media and through email. Brands will no doubt continue to move their advertising and marketing spends from traditional media into the digital sphere, which is expected to account for 51% of 2020 ad spending. Once Facebook has approved everything, you can start tagging products to make it even easier to convert social sales. We think the above tactics and ideas are going to be huge game-changers for the foreseeable future. Right now, we’re experiencing a renaissance of social platforms and apps, particularly as users seek out new and engaging ways to connect virtually. Almost 90 percent of US marketers reported seeing measurable improvements after implementing personalization strategies, and more than half reported a lift greater than 10 percent. It’s important to note that there are still plenty of human strategies involved in optimizing PPC performance. These are the most trusted sources, they’re the most visible, and your Google Business listing lets people call or visit the website. Voice-activated digital assistants continue to be huge sellers, and let’s be realistic – some households talk to Alexa, Siri, or Cortana more than they speak to family members. It’s not worth turning off potential customers with videos and images they find unsettling or untrustworthy. Top Digital Marketing Trends for 2021. And many organizations are cautiously optimistic about the future. Some easy ideas for adding value to your social media stories are: Social media contests can be an effective way to engage your audience and encourage customer buy-in. As 80 percent of smartphone users use their phone to play mobile games, it’s easy to see how gaming can be a draw in e-commerce, too. Content marketing is a two-fold benefit in which: The key to being successful with your content marketing comes from a few different factors. Instead of typing a description into Google, users can now upload an image and get information about an item just from a picture. Sometimes though, the answer is suggested to you in a paragraph at the top of the result page. Synthetic media covers everything from face-swaps and AI-engineered stock photos to CGI influencers and deep fake videos. With the decline of desktop usage and the prevalence of smartphones for the majority of our internet browsing, more websites are created with a mobile-first design. Let’s think of gamification in the pre-digital age, like McDonald’s Monopoly game – buy certain products, collect game pieces, and win prizes. You can also moderate your UGC manually, though that may be challenging when you have massive amounts of comments and reviews. This field is for validation purposes and should be left unchanged. Google Lens, Pinterest Lens, and related search tools turn a user’s camera into a search bar. What are you asking contestants to do, and how will you manage their entries? Following widespread cuts to ad budgets earlier this year, a rebound is anticipated in 2021, with Zenith forecasting that ad spend will recover by 5.8% globally. At a glance your potential customer can see your open hours, address, and star rating left by other users. In order to make sure the information displayed is correct, you should verify your Google business listing and keep information up to date. WhatsApp, Facebook Messenger, and WeChat all offer businesses an inexpensive and easy way to provide direct, personalized contact and improve their customer experience. Brands will no doubt … having an image sitemap will increase the likelihood of your images being discovered by search engines, use descriptive filenames for images before uploading them to your website, add alternative text to all image aka “Alt tags”. Take a look at this shelving unit we tested in the TheeDigital conference room: RankBrain is part of Google’s core algorithm that processes search queries to determine the most relevant result using advanced machine learning. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes (including us!). You’ll need to connect it with your Facebook profile, which in turn needs to be connected to your catalog of products. For instance, it is required to disclose these types of financial relationships, so influencers use the #ad hashtag or sticker on social posts. New service pages that help you target keywords while also providing a closer look at your business. LinkedIn is an excellent example of how this works. Generally, when you have a question, you type your question into Google, hit enter, and click on ... 2. Increased sales and conversions! Integrate mobile features like voice detection and camera use into your website. Certain settings for your blog can be implemented to cut down on spam, prevent link postings, and filter comments that include specific words. That’s why ... 2. Synthetic media is on the rise and 2021 could bring more of this content to consumers’ everyday lives through social media advertising and marketing campaigns. No-Click Searches also Known as Featured Snippet. Having a geographically-defined service area with Google My Business listing aids in showing up for “near me” searches. As AR/VR technology becomes more accessible, even smaller businesses can get in on the action. Just remember to make personalized content concise and don’t go into too much in-depth detail of their interests or behavior. Plus, it tracks analytics, so you can see what’s working and what’s not so you can make tweaks and adjustments. Blog posts to share company news and information related to your industry. Google Verified Listings for Local SEO… There is … Brands that advertise with them get the benefit of boosted search results. Think about how you can update your page titles to indicate what searchers will get when visiting your site. Be the first to receive the latest industry news and exclusive invitations to TheeDigital For years, videos have become the trend in digital marketing: they have become an essential part of the client journey. While this introduction was ill-advised in a PR sense, it’s an example of where digital marketing is headed in terms of offering deep, meaningful experiences. The popularity of voice search both at home and on our phones has led to one of the most significant shifts in using keywords. Each month, there are 1.3 billion active users on Facebook Messenger, and around 10 billion messages are sent between people and businesses via this messaging app. It triggers the “fear of missing out” and hooks viewers in so they are the first to find some big news. There are also industry-related review websites that shouldn’t be ignored: To increase the number of reviews you have, provide your customers with a simple link to your Google Business listing to leave a review. For influencer marketing to be effective, you don’t always need to work with a huge star or local hero. When we type a search into Google, we phrase it differently than when we use Alexa for information. With Shoppable Posts from Instagram, you can feature or tag a product for users to see, fall in love with, and buy without ever having to navigate away from your post. 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